Pendampingan Branding Produk UMKM Opak Singkong di Desa Cilimus Kecamatan Teluk Pandan Kabupaten Pesawaran Lampung

Authors

  • Gustika Nurmalia Universitas Islam Negeri Raden Intan Lampung
  • Dela Astarika Universitas Islam Negeri Raden Intan Lampung
  • Clarissa Novianti H Universitas Islam Negeri Raden Intan Lampung
  • Ani Handayani Universitas Islam Negeri Raden Intan Lampung

DOI:

https://doi.org/10.61231/jp2m.v1i4.151

Keywords:

UMKM, Branding and Opaque.

Abstract

This community service activity aims to provide assistance to MSME actors in providing knowledge about product branding to increase buyer attraction and selling value of Opak Singkong MSMEs in Cilimus Village, Teluk Pandan District, Pesawaran Regency, Lampung. This activity is held through face-to-face training (On the spot training) with methods that include lectures, question and answer sessions, and assignments to participants. Product branding assistance is a very important effort in increasing buyer attraction and selling value of opaque cassava MSME products in Cilimus Village, Teluk Pandan District, Pesawaran Regency. Through this activity, MSME participants are given a better understanding of the importance of branding in building consumer trust in products. The result is an improvement in logo design that fits their brand and products, as well as the ability to market products more effectively.

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Published

2023-11-19

How to Cite

Nurmalia, G. ., Astarika, D. ., H, C. N. ., & Handayani, . A. . (2023). Pendampingan Branding Produk UMKM Opak Singkong di Desa Cilimus Kecamatan Teluk Pandan Kabupaten Pesawaran Lampung. Jurnal Penelitian Dan Pengabdian Masyarakat, 1(4), 285–292. https://doi.org/10.61231/jp2m.v1i4.151

Issue

Vol. 1 No. 4 (2023): November 2023

Section

Articles

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Copyright (c) 2023 Gustika Nurmalia, Dela Astarika, Clarissa Novianti H, Ani Handayani

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