Re-Branding UMKM dengan Pendekatan Bisnis Dan Komunikasi Visual dalam Proses Pembelajaran Menggunakan Project Based Learning (Studi Kasus Maestro Pempek)

Authors

  • Ignatius Bias Galih Prasadhya Politeknik Bhakti Semesta
  • Nugrahaning Esa Pratiwi Politeknik Bhakti Semesta
  • Big Greogory Kaitelapatay Politeknik Bhakti Semesta

DOI:

https://doi.org/10.61231/jp2m.v2i1.225

Keywords:

Rebranding, MSMEs, Digital Marketing, Visual Communication, Graphic Design

Abstract

This community service activity aims to provide insight into the concept of digital marketing strategies and visual communication used for product marketing. Service activities are carried out using interview methods and SWOT analysis as well as direct assistance to MSME managers. The results of community service activities produce work through a graphic design approach in the form of changing business names, rebranding logos, Instagram accounts, feed content, catalogs and new packaging designs. Apart from that, this activity can increase the knowledge of MSME players about innovation and digital marketing strategies and is useful in promoting products more widely, so that potential buyers are increasingly interested in buying MSME products

References

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Sari, R. T., & Angreni, S. (2018). Penerapan Model Pembelajaran Project Based Learning (PjBL) Upaya Peningkatan Kreativitas Mahasiswa. Jurnal VARIDIKA, 30(1), 79–83. https://doi.org/10.23917/varidika.v30i1.6548

Sulistiyani, S., Pratama, A., & Setiyanto, S. (2020). Analisis Strategi Pemasaran Dalam Upaya Peningkatan Daya Saing Umkm. Jurnal Pemasaran Kompetitif, 3(2), 31. https://doi.org/10.32493/jpkpk.v3i2.4029

Tay, V. (2010). New York Chicago San Francisco Lisbon London Multimedia: Making It Work.

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Published

2024-02-20

How to Cite

Prasadhya, I. B. G. ., Pratiwi, N. E., & Kaitelapatay, B. G. . (2024). Re-Branding UMKM dengan Pendekatan Bisnis Dan Komunikasi Visual dalam Proses Pembelajaran Menggunakan Project Based Learning (Studi Kasus Maestro Pempek). Jurnal Penelitian Dan Pengabdian Masyarakat, 2(1), 153–160. https://doi.org/10.61231/jp2m.v2i1.225

Issue

Vol. 2 No. 1 (2024): February 2024

Section

Articles

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Copyright (c) 2024 Ignatius Bias Galih Prasadhya, Nugrahaning Esa Pratiwi, Big Greogory Kaitelapatay

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