Pendampingan Digital Marketing dan Branding UMKM Achiera Bouquet

Authors

  • Natasha Cristy Lesa Universitas Palangka Raya
  • Masdelina Pasaribu Universitas Palangka Raya
  • Novia Yosepha Universitas Palangka Raya
  • Nur Jannati Universitas Palangka Raya
  • Pradya Ingri Nabila Rochma Universitas Palangka Raya
  • Iwan Christian Universitas Palangka Raya

DOI:

https://doi.org/10.61231/jp2m.v2i4.303

Keywords:

UMKM, Aplikasi Keuangan, Pemasaran Digital, Branding

Abstract

This community service activity aims to optimize the development of MSMEs through the implementation of effective digital marketing and branding strategies. This activity was carried out on August 25 - September 28, 2024 through the participatory action research method. Among the mentoring activities are market analysis, digital content creation, social media management, and designing a stronger brand identity. The results of community service activities are that increasing brand recognition and product sales can be done through optimizing digital platforms. This mentoring can improve the ability of MSMEs to manage digital marketing and branding, thereby helping the Achiera Bouquet business grow.

References

Amanda Amelia Sari, & Acep Samsudin. (2023). Optimalisasi Pengembangan Digitalisasi Marketing Dan Digital Branding Produk UMKM Madu Lebah Klanceng. Kreatif: Jurnal Pengabdian Masyarakat Nusantara, 3(3), 53–61. https://doi.org/10.55606/kreatif.v3i3.2006

Andono, F. A., & Girindratama, M. W. (2023). Pelatihan Dan Pendampingan Digital Marketing Melalui Platform Sosial Media Dan Marketplace Bagi Umkm Kerajinan Aksesoris. Reswara: Jurnal Pengabdian Kepada Masyarakat, 4(1), 178–186. https://doi.org/10.46576/rjpkm.v4i1.2359

Anugrah, R., Why Perwirianto, H., Zulfania, M., Ratih, D., Nadya Aprilianda, E., Hanif Haryawan, S., Apriadi Rachmawan Putra, M., Surya Wardana, B., Andini Cahya, R., Thyto Ramadhan, R., & Puspa Arum, D. (2022). Penerapan Branding Produk Dan Digital Marketing Sebagai Strategi Pemasaran UMKM. Communnity Development Journal, 3(2), 740–746.

Bocca Della Verita, Febriana, P., & Ainur Rochmaniah. (2024). Branding Assistance for MSME Snacks Through Social Media Management. Kaibon Abhinaya: Jurnal Pengabdian Masyarakat, 6(1), 29–35. https://doi.org/10.30656/ka.v6i1.6995

Kamil, I., Bakri, A. A., Salingkat, S., Ardenny, A., Tahirs, J. P., & Alfiana, A. (2022). Pendampingan UMKM melalui Pemanfaatan Digital Marketing pada Platform E-Commerce. Amalee: Indonesian Journal of Community Research and Engagement, 3(2), 517–526. https://doi.org/10.37680/amalee.v3i2.2782

Mas’udah, K. W., Wuryandari, Y., Nathania, Y., Andriani, N., Zhalsabilla, R. Y., Zakqy, N., & Pratama, P. (n.d.). Pendampingan UMKM dalam Meningkatkan Branding dan Legalitas di Desa Pulosari. In Jurnal Pengabdian Kepada Masyarakat (Vol. 1).

Moridu, I., Hadiyati, R., Mulya, K. S., Wulansari, A., Liwang, D., & Posumah, N. H. (2023). Training on Digital Product Branding for MSMEs. 3(3). https://doi.org/10.56910/safari.v3i3.853

Ngurah Rusmawan, P., Mukti, M., Destinasi Pariwisata, D., Negeri Banyuwangi, P., & Manajemen Bisnis Pariwisata, D. (2024). Pendampingan Digital Marketing dan Branding UMKM Petani Madu Desa Sumberarum Banyuwangi sebagai Penunjang Daya Tarik Wisata (Vol. 1, Issue 1). https://ejournal.ppl.ac.id/index.php/abdiwisata

Nuraini, H., Rifah, M. ’, Ma’rifah, H. N., Avi, R., Azizah, N., Jordi, M. R., Brillian, M., Amrullah, N., Janah, I. H., Ichsan, M. N., Yunanto, I. F., Dermawan, R. B., Maulana, M. R., Fatmah, E. A., Kediri, I., & Abstrak, K. A. (n.d.). (2022). Pendampingan Pemanfaatan Media Sosial Instagram Guna Meningkatkan Segmentasi Pasar Pada UMKM Batik New Colet Jombang. https://jurnalfebi.iainkediri.ac.id/index.php/Welfare

Palahudin, Nulhakim, A. R., Maulana, A., Ria, A. M., Septyani, D. A., Setianingrum, D. W., Hikmah, F. N., Agustiani, F., Fadhiya, K., Kemal I.A, M., & Muhamad, R. (2022). Pemberdayaan Usaha Mikro Kecil Menengah (UMKM) Unggul melalui Inovasi Pemasaran dan Optimalisasi Digital Marketing di Desa Banjarwaru Kecamatan Ciawi Kabupaten Bogor (Studi Kasus: UMKM Makyusss dan UMKM Happy Cake & Cookies). Jurnal Pengabdian Masyarakat Bestari, 1(7), 579–586. https://doi.org/10.55927/jpmb.v1i7.1490

Pengembangan UMKM, O., Snack, K., Pendampingan Digital Marketing Dan Branding Di Desa Musir Lor, M., Rejoso, K., Nganjuk, K., Dini Maylinda, W., & Yuniardi Rusdianto, R. (2023). Optimizing the Development of MSMEs “Kiara Snack” Through Digital Marketing And Branding In Musir Lor Village, Rejoso, Nganjuk. Jurnal Pelayanan Hubungan Masyarakat, 1(3), 2986–3872. https://doi.org/10.59581/jphm-widyakarya.v1i3.994

Pradesa, K., Ardian Hopeman, T., Cahyana, W., Alfiani, I., Elfariani, R., Oktasyah, R., & Suwandi, Z. M. (2023). Strategi Pemasaran Umkm Melalui Optimalisasi Penerapan Branding Produk Dan Digital Marketing (Umkm Kakapalan Di Desa Cikakak, Sukabumi). Jurnal Ilmiah Pengabdian Kepada Masyarakat JIPAM, 2(3), 121–180. https://doi.org/10.55883/jipam.v2i3

Prisma Artha Wijaya, B., Dwi Rahardika, S., Febi Lesmana, M., Dwi Cahyo, A., Malik, A., Andryansyah, M., Septiandini, A., Aly Damayanti, A., Widya Ardhyani, I., Hasyim Latif, M., Ekonomi dan Bisnis, F., Maarif Hasyim Latif, U., (2023). Kesehatan, A., & Ilmu Kesehatan, F. (n.d.). Peran Branding dan Digital Marketing dalam Pengembangan UMKM Catering Mekar Wangi (Vol. 3, Issue 3).

Rahayu Musfirah, & Ika Korika Swasti. (2023). Pelatihan Dan Pendampingan Digital Marketing Untuk Peningkatan Brand Awareness UMKM “Dapoer Kerontang.” ALKHIDMAH: Jurnal Pengabdian Dan Kemitraan Masyarakat, 1(3), 34–44. https://doi.org/10.59246/alkhidmah.v1i3.399

Varadisa, A. Q., & Ridho, W. F. (2023). Pendampingan Digital Marketing Guna Meningkatkan Branding UMKM Desa Sumberjo. NEAR: Jurnal Pengabdian Kepada Masyarakat, 3(1), 22–26. https://doi.org/10.32877/nr.v3i1.829

Nurul Qomar, M., Dara, L., Karsono, P., Aniqoh, F. Z., Aini, C. N., Anjani, Y., & Bisnis, F. E. (2022). Peningkatan Kualitas Umkm Berbasis Digital Dengan Metode Participatory Action Research (PAR). Communnity Development Journal, 3(1), 74–81.

Downloads

Published

2024-11-15

How to Cite

Lesa, N. C. ., Pasaribu, M. ., Yosepha, N. ., Jannati, N. ., Rochma, P. I. N. ., & Christian, I. . (2024). Pendampingan Digital Marketing dan Branding UMKM Achiera Bouquet . Jurnal Penelitian Dan Pengabdian Masyarakat, 2(4), 492–503. https://doi.org/10.61231/jp2m.v2i4.303

Issue

Vol. 2 No. 4 (2024): November 2024

Section

Articles

License

Copyright (c) 2024 Natasha Cristy Lesa, Masdelina Pasaribu, Novia Yosepha, Nur Jannati, Pradya Ingri Nabila Rochma, Iwan Christian

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.