Pendampingan Implementasi Strategi Digital Marketing untuk Meningkatkan Pendapatan Warung Komunal di Wisata Jalan Tol Kahyangan

Authors

  • Emma Dwi Ratnasari Universitas Tidar Jawa Tengah
  • Retnosari Retnosari Universitas Tidar Jawa Tengah
  • Ivo Novitaningtyas Universitas Tidar Jawa Tengah
  • Yulida Army Nurcahya Universitas Tidar Jawa Tengah
  • Suci Nasehati Sunaningsih Universitas Tidar Jawa Tengah

DOI:

https://doi.org/10.61231/jp2m.v3i1.335

Keywords:

Digital Marketing, Pariwisata Berbasis Komunitas, Pelatihan Pemasaran, Pengembangan Ekonomi Lokal

Abstract

This community service initiative aims to improve the performance of communal stalls in the Kahyangan Highway tourist area, Magelang Regency through digital marketing strategies. This activity, which was implemented on May 15, 2024, involved stall owners, academics from Tidar University, and digital marketing practitioners. The program focused on intensive training related to website development, social media management, and augmented reality technology. The results showed a significant increase in market visibility and customer traffic, leading to increased sales. The program also provided new insights to the warung owners on the importance of digital marketing for business competitiveness. Despite challenges such as limited access to advanced technology and the need for ongoing technical support, the program confirmed the great potential of digital marketing strategies to empower community-based tourism enterprises. The importance of continuous collaboration between academics and community stakeholders was also emphasized to support sustainable local economic development.

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Published

2025-02-17

How to Cite

Ratnasari, E. D. ., Retnosari , R. ., Novitaningtyas , I. ., Nurcahya, Y. A. ., & Sunaningsih , S. N. . (2025). Pendampingan Implementasi Strategi Digital Marketing untuk Meningkatkan Pendapatan Warung Komunal di Wisata Jalan Tol Kahyangan . Jurnal Penelitian Dan Pengabdian Masyarakat, 3(1), 27–34. https://doi.org/10.61231/jp2m.v3i1.335

Issue

Vol. 3 No. 1 (2025): February 2025

Section

Articles

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Copyright (c) 2025 Emma Dwi Ratnasari, Retnosari Retnosari , Ivo Novitaningtyas , Yulida Army Nurcahya, Suci Nasehati Sunaningsih

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