Pendampingan Pemanfaatan Sarana Pemasaran Digital di Desa Banjarsari Kapanewon Samigaluh Kulon Progo

Authors

  • Gaguk Marausna SekolahTinggi Teknologi Kedirgantaraan Daerah Istimewa Yogyakarta
  • Ikbal Rizki Putra SekolahTinggi Teknologi Kedirgantaraan Daerah Istimewa Yogyakarta
  • Muhammad Luqman Bukhori SekolahTinggi Teknologi Kedirgantaraan Daerah Istimewa Yogyakarta
  • Desiana Rachmawati SekolahTinggi Teknologi Kedirgantaraan Daerah Istimewa Yogyakarta
  • Anak Agung Putu Susastriawan IST AKPRIND Daerah Istimewa Yogyakarta
  • Suparni Setyowati Rahayu IST AKPRIND Daerah Istimewa Yogyakarta
  • Sri Mulyaningsih IST AKPRIND Daerah Istimewa Yogyakarta

DOI:

https://doi.org/10.61231/jp2m.v3i1.339

Keywords:

Banjarsari, Media Sosial, Pemasaran Digital, Website

Abstract

Banjarsari Village has several advantages that can be used as a tourist destination. Assistance activities aim to make this tourism potential is better known to the public, it will allow the growth of tourists so that it can increase income. This community service program was carried out in November 2023 through identifying problems, designing solutions and implementing solutions in the form of outreach and training in managing websites and social media. The social media recommended for use as marketing media are Tiktok, Instagram and Youtube. This activity encourages the people of Banjarsari Village to be more familiar with digital media so they can manage social media and websites with interesting content to promote tourism in Banjarsari Village. Participants know the function and use of websites and social media as digital marketing tools regarding Banjarsari Village tourism. Marketing MSME products via social media can increase partner sales by 41.67% for average sales per week.

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Published

2025-02-17

How to Cite

Marausna, G. ., Putra, I. R., Bukhori, M. L., Rachmawati, D. ., Susastriawan, A. A. P., Rahayu, S. S. ., & Mulyaningsih, S. (2025). Pendampingan Pemanfaatan Sarana Pemasaran Digital di Desa Banjarsari Kapanewon Samigaluh Kulon Progo. Jurnal Penelitian Dan Pengabdian Masyarakat, 3(1), 44–52. https://doi.org/10.61231/jp2m.v3i1.339

Issue

Vol. 3 No. 1 (2025): February 2025

Section

Articles

License

Copyright (c) 2025 Gaguk Marausna, Ikbal Rizki Putra, Muhammad Luqman Bukhori, Desiana Rachmawati, Anak Agung Putu Susastriawan, Suparni Setyowati Rahayu, Sri Mulyaningsih

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