Pendampingan Pengembangan Ekonomi Kreatif Berbasis Potensi Lokal di Desa Wisata

Authors

  • Sri Sudiarti Universitas Cipasung Tasikmalaya
  • Nanang Rusliana Universitas Siliwangi Jawa Barat
  • Nuk Gurroh Setyoningrum Universitas Cipasung Tasikmalaya Jawa Barat
  • Alam Alam Universitas Cipasung Tasikmalaya Jawa Barat
  • Raisa Hillia Aini Syfa Universitas Cipasung Tasikmalaya Jawa Barat

DOI:

https://doi.org/10.61231/jp2m.v3i3.379

Keywords:

Creative Economy, Local Potential, Tourism Village, Development Strategy, Community Empowerment

Abstract

This community mentoring activity aims to identify local potential that can be developed into creative economic products and formulate development strategies appropriate to the characteristics of tourist villages. The mentoring approach uses socialization and talk shows. The mentoring results indicate that creative economy development based on local potential, such as arts and crafts, traditional culinary arts, local culture, and ecotourism, can increase community income and strengthen local identity. Recommended development strategies include increasing human resource capacity, collaborating with various stakeholders, utilizing digital technology for promotion, and strengthening village institutions. In conclusion, developing a creative economy based on local potential requires a participatory, sustainable, and adaptive approach to the dynamics of the tourism market

References

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Published

2025-08-07

How to Cite

Sudiarti, S. ., Rusliana, N. ., Setyoningrum, N. G. ., Alam, A., & Syfa, R. H. A. . (2025). Pendampingan Pengembangan Ekonomi Kreatif Berbasis Potensi Lokal di Desa Wisata. Jurnal Penelitian Dan Pengabdian Masyarakat, 3(3), 201–209. https://doi.org/10.61231/jp2m.v3i3.379

Issue

Vol. 3 No. 3 (2025): August 2025 on progres

Section

Articles

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Copyright (c) 2025 Sri Sudiarti, Nanang Rusliana, Nuk Gurroh Setyoningrum, Alam Alam, Raisa Hillia Aini Syfa

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