Optimalisasi Komunikasi Efektif Sebagai Sarana Ekspresi Diri dan Pemahaman Antar Pribadi Pada Generasi Z
DOI:
https://doi.org/10.61231/9qhea532Keywords:
Effective Communication, Gen Z, Assertive Communication, Community ServiceAbstract
This community service initiative aims to enhance the understanding and effective communication skills of Generation Z students at SMA Ekayana Ehippasiko BSD Tangerang. The program is motivated by the declining interpersonal communication abilities among adolescents due to a high dependency on digital technology, which frequently leads to miscommunication and negative stigmatization. The workshop was conducted on Wednesday, May 6th, 2026, by a collaborative team of lecturers, students, and practitioners from the Management study program of Universitas Multimedia Nusantara. The implementation methodology encompassed lecturing sessions, question and answer periods, and interactive workshops. The results indicate a significant increase in students' awareness regarding the importance of assertive communication styles, an improved comprehension of information pollution (comprising misinformation, disinformation, and malinformation), and the strategic utilization of storytelling as a medium for positive self-expression. The study concludes that sustainable communication literacy is essential to assist students in navigating social interactions within the digital era in a healthier and more public-oriented manner.
References
Akbar, A. B., & Ashar Hasyim, A. (2024). Pemanfaatan Media Sosial Tiktok Sebagai Sumber Informasi Bagi Gen Z Di Program Studi Ilmu Komunikasi Universitas Nahdlatul Ulama Sulawesi Tenggara. Jurnal Ilmu Sosial Dan Pendidikan, 2(2), 132–139.
Anisah, N., & Purwandari, A. (2024). Pengaruh Therapy Asertif Terhadap Perubahan Pikiran Dan Perilaku Remaja Di MTS Asyifa Al-Barokah. JURNAL KESEHATAN MASYARAKAT, 17(1).
Ayuningtyas, F., Tayibnapis, R. G., Intyaswati, D., Istiyanto, S. B., & Bintarti, A. (2024). Pendampingan peningkatan public speaking melalui storytelling dalam kehumasan kementerian. KACANEGARA Jurnal Pengabdian Pada Masyarakat, 7(2), 165.
Bayu, M. (2025). Perbedaan gaya komunikasi antar generasi: Tinjauan teoritis tentang interaksi Gen Z dan Baby Boomers dalam konteks sosial dan profesional. GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal Dan Pembangunan, 11(4), 165–174.
Dary, D. W., Saputra, S., & Setiawan, M. A. (2025). Fenomena Oversharing dalam Komunikasi Gen Z di Media Sosial. Edutik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi, 5(4), 1322–1328.
Frankfeldt, V. (2020). Digital communication in psychoanalysis: An oxymoron? Psychoanalytic Social Work, 27(1), 3–16.
Herrero-Diz, P., Conde-Jiménez, J., & Reyes de Cózar, S. (2020). Teens’ motivations to spread fake news on WhatsApp. Social Media+ Society, 6(3), 2056305120942879.
Hikmah, M., Efendy, M., & Pratikto, H. (2023). Perilaku asertif pada generasi Z: Bagaimana peranan budaya kolektivisme? SUKMA: Jurnal Penelitian Psikologi, 4(2), 269–281.
Košutić, Ž. (2018). The importance of assertive communication in school and social functioning of adolescents. Psihijatrija Danas, 50(1), 67–71.
Kurnia, K. (2022). Analisis Penggunaan Diksi Dalam Komunikasi Lisan di Lingkungan Universitas Muhammadiyah Mataram. Universitas_Muhammadiyah_Mataram.
O’Reilly, M., Kiyimba, N., & Levine, D. (2025). Promoting a digital ethics of care: A digital cognitive interruption to facilitate UK adolescents’ empathy in online spaces. Journal of Children and Media, 19(2), 307–326.
Shkarban, I. (2025). Storytelling as a means of teaching effective communication in a foreign language. Teaching Languages at Higher Educational Establishments at the Present Stage. Intersubject Relations, 46, 88–100.
Sutrisno, N., Ismail, D. H., Sulaeman, I., Bakri, B., & Sopiah, S. (2024). Komunikasi Berbasis Digitalisasi Yang Efektif Bagi Gen Z Dalam Karier Dan Sosial. Journal Of Human And Education (JAHE), 4(4), 248–254.
Tan, P. S. I., & Maturbongs, A. M. A. S. (2024). Community Service" Assertive Communication Training To Enhance Assertive Communication Among Teenagers At The Puteri Kerahiman Orphanage In Jayapura". Eduvest-Journal of Universal Studies, 4(5), 3912–3917.
Thangavel, P., Pathak, P., & Chandra, B. (2022). Consumer decision-making style of gen Z: A generational cohort analysis. Global Business Review, 23(3), 710–728.
Yuhbaba, Z. N., Budiman, M. E. A., Suswati, W. S. E., & Wirasakti, G. (2022). Increasing assertive behavior in adolescents in islamic boarding schools through assertive training. Psychiatry, 4(1).
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Rajesh Prettypal Singh, Yoanita Alexandra, Boby Arinto, Wanda Gema P.A. Hidayat
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
