Masjid Goes Digital : Pemberdayaan Pemuda Masjid Melalui Branding Digital dan Comtent Creation
DOI:
https://doi.org/10.61231/14sarh26Keywords:
Masjid Digital, Pemuda Masjid, Branding Digital, Content Creation, Dakwah Media SosialAbstract
The development of digital technology has transformed patterns of communication and social participation in society, including within religious activities. However, many mosques have not yet optimized digital media as a tool for da'wah (Islamic outreach) and community empowerment, particularly for the youth. This community service initiative aims to enhance the role of mosque youth through training in digital branding and content creation to strengthen social media-based da'wah. The method applied was a solution-oriented participatory approach, conducted through several stages: initial coordination, digital branding and communication strategy training, graphic and video content creation workshops, social media management mentoring, and activity evaluation. The results demonstrated an increase in the youth's capacity to design and produce digital da'wah content, the formation of a youth-based creative team, and a more structured, sustainable activation of the mosque's social media accounts. This initiative contributes to strengthening the mosque's image in the digital space while positioning young people as key agents in the transformation of digital da'wah.
References
APJII. 2023. Laporan Survei Internet Indonesia Tahun 2023. Asosiasi Penyelenggara Jasa Internet Indonesia, Jakarta
Baker, S., & Smith, L. 2023. Youth digital engagement and faith-based community transformation. Journal of Youth Studies, 26 (4), 512–528
Campbell, H. A., & Tsuria, R. 2021. Digital religion and the dynamics of religious authority. Religion, 51 (3), 371–389
Cornwall, A., & Brock, K. 2021. What do buzzwords do for development policy? Participatory approaches revisited. Third World Quarterly, 42 (7), 1407–1425
Du, S., Bhattacharya, C. B., & Sen, S. 2020. Corporate social responsibility, branding, and social legitimacy. Journal of the Academy of Marketing Science, 48 (3), 349–368
Hjarvard, S. 2021. The mediatization of religion: New contexts of religious communication. Media, Culture & Society, 43 (4), 609–625
Majelis Tabligh PP Muhammadiyah. 2022. Pedoman Dakwah Digital Muhammadiyah. Pimpinan Pusat Muhammadiyah, Yogyakarta
PP Muhammadiyah. 2022. Risalah Islam Berkemajuan: Respons Muhammadiyah terhadap Dinamika Global. Suara Muhammadiyah, Yogyakarta
Preece, C., & Kerrigan, F. 2021. Non-profit branding and stakeholder engagement in the digital era. Journal of Marketing Management, 37 (15–16), 1503–1527
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Meydy Fauziridwan, Rifka Utami Arofah, Nida Ul Iffah, Zaida Aqiela Rahma
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
