Pemberdayaan Ekonomi Masyarakat Melalui Edukasi Mindset Wirausaha di Era Digital di Kelurahan Sukalaksana Kecamatan Curug Kota Serang
DOI:
https://doi.org/10.61231/f03wmw18Keywords:
Community Empowerment, Entrepreneurial Mindset, MSMEs, Creative Economy, Digital TransformationAbstract
This community service program, conducted by Group 12 of the Community Service Program (KKM) at Universitas Bina Bangsa, aimed to strengthen the entrepreneurial mindset of the community through the Entrepreneurial Mindset Education Seminar in the Digital Era as part of the Community Economic Empowerment Program for MSMEs, Cooperatives, and the Creative Economy. The activity was held at the Sukalaksana Village Office, Curug District, Serang City, targeting members of the general public. The implementation consisted of three stages: preparation, educational lectures, and interactive discussions with question-and-answer sessions. The seminar emphasized shifting participants' perspectives from merely earning income to creating business opportunities, recognizing local economic potential, fostering innovation, and utilizing digital technology for business development. The program was well received, as reflected in the participants' active engagement during the presentations and discussions. This entrepreneurial education initiative is expected to serve as an initial catalyst for encouraging community members to start and expand businesses while enhancing their ability to adapt to the evolving business environment in the digital era.
References
Agustina, R. W., Khasanah, E. F., Lana, K. B., Ajie, A. T., & Rahmawati, F. (2026). Strategi Pengelolaan Usaha Mikro Dalam Meningkatkan Daya Saing Di Era Digital. Currency (Jurnal Ekonomi Dan Perbankan Syariah), 5(1), 376–393. https://doi.org/10.32806/currency.v5i1.2015
Asrah, B., Lubis, H. S., Tarisa, C., & Nurwani, N. (2024). Optimalisasi Strategi Digital Marketing Untuk Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Aras, Kecamatan Air Putih, Kabupaten Batubara. Maneggio: Jurnal Ilmiah Magister Manajemen, 7(2), 215–224. https://doi.org/10.30596/maneggio.v7i2.21299
Ausat, A. M. A., Suparwata, D. O., & Risdwiyanto, A. (2025). Optimalisasi Digital Competence sebagai Strategi Adaptasi Dinamis Wirausahawan dalam Menghadapi Disrupsi Pasar di Era Digital. Jurnal Minfo Polgan, 14(1), 173–182. https://doi.org/10.33395/jmp.v14i1.14674
Dewanto. (2025). Kewirausahaan Di Era Digital. PT. Nawala Gama Education.
Kurniawan, R., Suprapti, T., Fikri, A., & Aditia. (2024). Transformasi Digital Umkm Sebagai Strategi Inovasi Dan Peningkatan Daya Saing Di Era Industri 4.0. AMMA : Jurnal Pengabdian Masyarakat, 3(4 : Mei), 254–263.
Lubis, P. S. I., & Salsabila, R. (2024). Peran UMKM (Usaha Mikro, Kecil, Dan Menengah) Dalam Meningkatkan Pembangunan Ekonomi Di Indonesia. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 2(2), 91–110. https://doi.org/10.59246/muqaddimah.v2i2.716
Man, S., Harto, B., Judijanto, L., Kusumastuti, S. Y., Kurniati, Y., Meta, W., Chaniago, N., Ramadhani, N., & Toii, I. E. W. (2025). Entrepreneurship di Era Digital. PT. Sonpedia Publishing Indonesia.
Mustari, N. H. (2024). Umkm Sebagai Pilar Dalam Membangun Pertumbuhan Ekonomi Terhadap Kesejahteraan Masyarakat. Jurnal Ilmu Ekonomi, 3(3), 198–211. https://doi.org/10.59827/jie.v3i3.187
Pramono, D. W. (2026). Kewirausahaan Modern (Peran Pendidikan Dalam Membentuk Sikap Dan Pilihan Karier). CV. Oke Terbitkan Indonesia.
Purnama, I. G. H., & Judijanto, L. (2026). Dasar-Dasar Kewirausahaan. PT. Sonpedia Publishing Indonesia.
Rahma, M., Aziz, F. A., Turyandi, I., Hanawidjaya, R. R., Hidayat, S., Rahayu, Y. S., Chalisyah, E., Arisandi, N. P., Fitria, B. T., Abdurrohim, I., Prasetia, A. R., Rinawati, N., Mariam, I., & Danasasmita, W. M. (2026). Transformasi Digital Dalam Kewirausahaan Desa: Peluang Dan Tantangan Di Era Ekonomi Digital. Penerbit Widina.
Sachrir, M. I., & Mustari, U. A. (2025). Strategi Pemasaran Digital Berbasis Media Sosial Untuk Penguatan Kapasitas SDM Usaha Mikro di Kampung Bukit Makmur, Kalimantan Timur. Nusantara Innovation Journal, 3(2), 195–215. https://doi.org/10.70260/nij.v3i2.68
Sani, A., Shabrina, F., Dana, W. P., Hardini, I. R., Juansa, A., Zulfikar, Z., Kumara, I. M. S., Budiasto, J., Rianty, E., & Angin, J. T. K. P. (2025). Pengantar Teknologi Informasi: Dampak dan Peluang Perkembangan Teknologi Informasi dalam Dunia Kerja dan Bisnis. Star Digital Publishing.
Saputro, A. D., & Ikaningtyas, M. (2025). Pengaruh Digitalisasi terhadap Perkembangan Bisnis di Era Modern. Jurnal Studi Administrasi Bisnis, 1(4), 1199–1210.
Sinaga, E. S. (2026). Kewirausahaan. Elementa Media Lierasi.
Sugito. (2025). Manajemen Pemasaran Digital: Teknologi Digital dan Inovasi Global. Serasi Media Teknologi.
Wibawa, G., Sumaryana, F. D., Firohmatillah, A. R., & Sulastri. (2024). Pengabdian Masyarakat Melalui Pelatihan Marketing Berbasis Digitalisasi Bagi Para Pelaku Umkm Di Desa Cilembu Dan Desa Cigendel. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 5(2), 1670–1676. https://doi.org/10.31949/jb.v5i2.9068
Yolanda, C., & Hasanah, U. (2024). Peran Usaha Mikro, Kecil Dan Menengah (UMKM) Dalam Pengembangan Ekonomi Indonesia. JURNAL MANAJEMEN DAN BISNIS, 2(3), 170–186. https://doi.org/10.36490/jmdb.v2i3.1147
Yulianto, E. (2026). Revitalisasi Koperasi Merah Putih melalui Penguatan Mindset Kewirausahaan dan Kemandirian Ekonomi Masyarakat: Revitalisasi Koperasi Merah Putih melalui Penguatan Mindset Kewirausahaan dan Kemandirian Ekonomi Masyarakat. Indonesian Journal Entrepreneurship Finance and Business Management, 4(01). (Kewirausahaan). https://ijefbm.stiembi.ac.id/index.php/ijefbm/article/view/138
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ika Pratiwi, Efi Tajuroh Afiah, Leprandus Miagoni, Vira Heliza, Agus Ade Munajat
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
