Pengaruh Pengetahuan Investasi, Persepsi Risiko, dan Persepsi Return Terhadap Minat Mahasiswa Berinvestasi di Pasar Modal Dengan Persepsi Menabung Sebagai Variabel Moderasi (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis di Kota Mataram)
DOI:
https://doi.org/10.61231/h88mpc47Keywords:
Persepsi Menabung, Pengetahuan Investasi, Persepsi Risiko Investasi, Persepsi Return, Moderated Regression Analysis, Minat Berinvestasi MahasiswaAbstract
This study aims to examine the effect of investment knowledge, investment risk perception, and return perception on students’ investment interest in the capital market, with Saving Perception as a moderating variable among students of the Faculty of Economics and Business in Mataram City. The study employed a quantitative approach using a survey method. A total of 106 respondents were selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Moderated Regression Analysis (MRA) with IBM SPSS Statistics 26. The results show that investment knowledge and investment risk perception do not significantly affect students’ investment interest. In contrast, return perception has a positive and significant effect on investment interest. Saving Perception also has a positive and significant direct effect on investment interest. However, the interaction terms between investment knowledge and Saving Perception, investment risk perception and Saving Perception, and return perception and Saving Perception are not significant.
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