Pemberdayaan Nelayan Sarmi Melalui Pelatihan Konten Visual Digital Untuk Pemasaran Hasil Perikanan Tangkap
DOI:
https://doi.org/10.61231/7y7adx30Keywords:
Digital Visual Content, Digital Marketing, Coastal Communities, Local Branding, Fisherfolk EmpowermentAbstract
This community service program aims to strengthen the digital marketing capacity of fishermen and women entrepreneurs in the Armo Pesisir Village of Sarmi Regency, Papua. The program uses a practice-based participatory training approach including smartphone-based product photography and videography training, digital storytelling and local branding assistance with the collective brand "Sarmi fish," as well as assistance in activating digital storefronts through Instagram, Facebook, and WhatsApp Business. The activity was held on May 12–13, 2026, and was attended by 50 participants. The results of the pre-test and post-test evaluations showed that participants' understanding of digital marketing content increased sharply from around 10% to 100%. In addition to improving skills, this program encouraged Sarmi women fishermen to shift from simply selling on the roadside or in traditional markets to producing digital content combined with value-added product processing, thereby reducing dependence on cheap sales to intermediaries.
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