Pemberdayaan Ekonomi Desa Wadeng Melalui Pelatihan Keterampilan Produktif
DOI:
https://doi.org/10.61231/v8datm37Keywords:
Women MSMEs; ShopeeFood; Halal Certification; Digital Marketing; Community EmpowermentAbstract
This community service activity aimed to strengthen women-led micro, small, and medium enterprises (MSMEs) in Wadeng Village, Sidayu District, Gresik Regency, through socialization on ShopeeFood marketplace utilization and halal certification assistance. The participants were women entrepreneurs from the Bunda Puspa business group, which had previously received district-level assistance in 2025. The activity was conducted on June 2, 2026, at Wadeng Village Hall using a participatory community development approach through coordination, needs identification, material delivery, discussion, and initial halal certification form assistance. The results showed that participants had limited experience using digital marketplaces, as only one participant had an active Shopee or marketplace account. Participants also showed high interest in halal certification, particularly regarding ingredients, production processes, and administrative requirements. With the support of LP3H Universitas Sunan Gresik, all attending participants were assisted in completing initial halal certification forms. This activity contributed to improving participants’ awareness of digital marketing and halal legality as important aspects of village MSME development
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