Studi Kelayakan Bisnis Pendirian Klinik Kesehatan Holistik Alfatih Health Care (AHC) Cabang Ciparay
DOI:
https://doi.org/10.61231/hyanbv26Keywords:
Business Feasibility Study; Holistic Clinic; Thibbun Nabawi; Traditional Chinese Medicine; Investment FeasibilityAbstract
This study analyzes the business feasibility of establishing a new branch of Alfatih Health Care (AHC), a holistic health clinic integrating Prophetic Medicine (Thibbun Nabawi) and Traditional Chinese Medicine (TCM), in Ciparay Sub-district, Bandung Regency, West Java.. A descriptive qualitative-quantitative case-study method was used, examining six feasibility aspects: management innovation, market and marketing, operations, human resources and organization, finance, and legal-environmental compliance. Data were collected through an online survey of 62 residents, an in-depth interview with AHC Cimaung's owner, secondary demographic data from the Central Statistics Agency (BPS) of Ciparay Sub-district (2024), and field observation. Results show that Ciparay has a population of 180,480, with 69.2% in the productive age group, that 80% of respondents expressed strong interest in holistic health services, and that no formal competitor currently offers a similar integrated service in the area. The five-year financial projection indicates an initial investment of IDR 76,000,000, a Net Present Value of IDR 228,941,434 at a 12% discount rate, an Internal Rate of Return of 95%, a Payback Period of 1.4 years, and a Profitability Index of 4.01, with break-even projected in the 9.4th month of operation.
References
Badan Pusat Statistik Kecamatan Ciparay. (2024). Ciparay dalam angka 2024. BPS Kabupaten Bandung.
Badan Pengawas Obat dan Makanan. (2021). Peraturan BPOM No. 32 Tahun 2019 tentang Persyaratan Keamanan dan Mutu Obat Tradisional. BPOM RI.
David, F. R. (2011). Manajemen strategis: Konsep (Edisi 12). Salemba Empat.
Djatmiko, H. M. B. (2012). Studi kelayakan bisnis (Cetakan ke-2). STEMBI Bandung Business School.
Gunawan, A. C., & Kuncoro, A. (2018). Manajemen strategik: Konsep dan kasus Indonesia. Erlangga.
Kementerian Kesehatan Republik Indonesia. (2020). Peraturan Menteri Kesehatan Republik Indonesia Nomor 18 Tahun 2020 tentang Pengelolaan Limbah Medis Fasilitas Pelayanan Kesehatan Berbasis Wilayah. Kemenkes RI.
Kotler, P., & Keller, K. L. (2016). Manajemen pemasaran (Edisi 15). Pearson Education Limited dan PT Indeks.
Mulyono, P., & Purnomo, S. (2024). Manajemen terapi holistik bagi penyembuhan penyakit. Kata Depan: Jurnal Kesehatan Masyarakat, 2(1), 45-58.
Peraturan Menteri Kesehatan Republik Indonesia Nomor 61 Tahun 2016 tentang Pelayanan Kesehatan Tradisional Empiris.
Peraturan Menteri Lingkungan Hidup dan Kehutanan RI Nomor P.56/MENLHK-SETJEN/2015 tentang Tata Cara dan Persyaratan Teknis Pengelolaan Limbah Bahan Berbahaya dan Beracun dari Fasilitas Pelayanan Kesehatan.
Rahardjo, M. (2009). Diffusion of innovations: Teori dan aplikasinya dalam komunikasi. Graha Ilmu.
Rangkuti, F. (2015). Analisis SWOT: Teknik membedah kasus bisnis (Edisi ke-17). Gramedia Pustaka Utama.
Sihotang, Z. S. (2026). Integration of modern medicine and Thibbun Nabawi in healthcare services: Opportunities, challenges, and implications. Asian Multidisciplinary Research Journal of Economy and Learning, 3(5), 1–9. https://doi.org/10.70471/4g12c158
Tjiptono, F. (2008). Strategi pemasaran (Edisi ke-3). Andi Offset.
Tjiptono, F. (2014). Pemasaran jasa: Prinsip, penerapan, dan penelitian. Andi Offset.
Tjiptono, F. (2015). Strategi pemasaran (Edisi ke-4). Andi Offset.
Undang-Undang Republik Indonesia Nomor 33 Tahun 2014 tentang Jaminan Produk Halal.
Ünlüyol, D., Gökçekuş, H., Kassem, Y., Tezer, M., Meriçli, F., & Yavuz, D. Ö. (2023). Complementary and alternative medicines in Northern Cyprus: Public awareness, patterns of use, and attitudes. Healthcare, 11(7), 977. https://doi.org/10.3390/healthcare11070977
Wijanto, S. H. (2017). Manajemen strategi: Konsep dan implementasi. Mitra Wacana Media.
World Health Organization. (2019). WHO global report on traditional and complementary medicine 2019. WHO.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Rani Rismawanti, Eka Purwanda
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
