Pemberdayaan UMKM Melalui Pelatihan Live Commerce Tiktok dan Shopee Sebagai Strategi Peningkatan Penjualan Digital
DOI:
https://doi.org/10.61231/vbwczh95Keywords:
MSMEs, Live Commerce , Tiktok Live, Shopee Live , Digital MarketingAbstract
This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in utilizing live commerce. The program was held at the Cisayong District Hall and attended by 34 MSME owners. A participatory approach was employed, with participants engaging directly in discussions and hands-on practice using their own mobile devices. Initially, participants encountered various challenges, such as not having accounts, difficulties with synchronization, and technical hurdles in uploading products. Through intensive guidance and practical exercises, the results showed that approximately 80 percent of the participants successfully conducted live broadcasts and offered their products independently. These findings indicate that practice-based live commerce training is effective in improving the digital readiness of MSMEs and fostering a shift toward sales strategies that are more interactive and adaptive to the evolution of the digital marketplace.
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