Perilaku Penggunaan Media Sosial Pada Ibu Rumah Tangga
DOI:
https://doi.org/10.61231/g63btp75Keywords:
Social Media Behavior, Housewives, Uses and Gratifications, Digital LiteracyAbstract
The advancement of digital technology has expanded social media penetration into domestic spheres, including among housewives. This study aims to describe social media usage behavior among housewives in Perumahan Sawangan Permai Blok A, Depok City. A quantitative descriptive approach was employed, involving 50 respondents selected through proportionate stratified random sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using descriptive statistics. The findings indicate that WhatsApp is the most dominant platform used, with daily usage intensity categorized as very high, driven by ease of use and comprehensive features. Respondents' satisfaction was highest in fulfilling information needs and maintaining social relationships. Overall, these findings align with the Uses and Gratifications theory, demonstrating that housewives actively utilize social media to satisfy social, cognitive, and affective needs. This study highlights the importance of strengthening family-based digital literacy to ensure purposeful and productive digital media engagement.
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