Pendampingan UMKM dalam Meningkatkan Volume Penjualan dan Inovasi di Era Digital Pada UMKM Warung Mama Ifit

Authors

  • Nika Pristiya Universitas Palangka Raya
  • Nurkarantina Nurkarantina Universitas Palangka Raya
  • Putri Meliyansyah Universitas Palangka Raya
  • Putri Wahyuni Universitas Palangka Raya
  • Ramlah Ramlah Universitas Palangka Raya
  • Theresia Mentari Universitas Palangka Raya

DOI:

https://doi.org/10.61231/jp2m.v2i4.299

Keywords:

Business Planning, Financial Reports, Digital Marketing

Abstract

This community mentoring activity aims to provide mentoring to Warung Mama Ifit in an effort to increase sales volume and product innovation through the application of digital technology. The mentoring method uses the Participatory Action Research (PAR) Approach. The mentoring program, which was implemented from August 7 to September 30, 2024, includes the preparation, implementation and evaluation stages. The results of the study showed a significant increase in the development of business identity, systematic financial recording, and expansion of market reach through consistent online promotions. The conclusion of this mentoring is that a strong business identity, mature business planning, systematic financial management, and effective marketing strategies can position Warung Mama Ifit to achieve greater success in the future and has the potential to become a model for other MSMEs to increase their competitiveness in the digital era

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Published

2024-11-15

How to Cite

Pristiya, N. ., Nurkarantina, N., Meliyansyah, P. ., Wahyuni, P., Ramlah, R., & Mentari, T. . (2024). Pendampingan UMKM dalam Meningkatkan Volume Penjualan dan Inovasi di Era Digital Pada UMKM Warung Mama Ifit. Jurnal Penelitian Dan Pengabdian Masyarakat, 2(4), 462–471. https://doi.org/10.61231/jp2m.v2i4.299

Issue

Vol. 2 No. 4 (2024): November 2024 On Progress

Section

Articles

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Copyright (c) 2024 Nika Pristiya, Nurkarantina Nurkarantina, Putri Meliyansyah, Putri Wahyuni, Ramlah Ramlah

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