Pendampingan UMKM dalam Meningkatkan Volume Penjualan dan Inovasi di Era Digital Pada UMKM Warung Mama Ifit

Authors

  • Nika Pristiya Universitas Palangka Raya
  • Nurkarantina Nurkarantina Universitas Palangka Raya
  • Putri Meliyansyah Universitas Palangka Raya
  • Putri Wahyuni Universitas Palangka Raya
  • Ramlah Ramlah Universitas Palangka Raya
  • Theresia Mentari Universitas Palangka Raya

DOI:

https://doi.org/10.61231/jp2m.v2i4.299

Keywords:

Business Planning, Financial Reports, Digital Marketing

Abstract

This community mentoring activity aims to provide mentoring to Warung Mama Ifit in an effort to increase sales volume and product innovation through the application of digital technology. The mentoring method uses the Participatory Action Research (PAR) Approach. The mentoring program, which was implemented from August 7 to September 30, 2024, includes the preparation, implementation and evaluation stages. The results of the study showed a significant increase in the development of business identity, systematic financial recording, and expansion of market reach through consistent online promotions. The conclusion of this mentoring is that a strong business identity, mature business planning, systematic financial management, and effective marketing strategies can position Warung Mama Ifit to achieve greater success in the future and has the potential to become a model for other MSMEs to increase their competitiveness in the digital era

References

Utami, A. D., Wardani, K. D., & Gorda, A. A. (2023, April). Peningkatan Daya Saing Umkm Kuliner Di Desa Adat Panjer Melalui Pengembangan Media Pemasaran Berbasis Digital. : Jurnal Pengabdian Kepada Masyarakat, 6, 1-5.

Amartha, T. B. (2024, Maret 03). Pengertian UMKM, Jenis, Fungsi, dan Cara Mendaftarnya. Retrieved from Amartha: https://amartha.com/blog/work-smart/pengertian-umkm-jenis-fungsi-dan-cara-mendaftar/

Fachrurazi. (2024). Pengaruh Penerapan Digital Entrepreneurship Pada. Indo-Fintech Intellectuals: Journal of Economics and Business.

Indarto, Budiati, Y., & Lestari, R. I. (2024). Pemberdayaan UMKM dalam Pembuatan Perencanaan Bisnis. Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN), 166-174.

Julius, N. (2024, September 17). Data Jumlah Pengguna Instagram Di Indonesia 2024. Retrieved from Upgraded.id: https://upgraded.id/data-jumlah-pengguna-instagram-di-indonesia

Khusnaini. (2023, Oktober 09). Aplikasi Buku Warung Untuk Pencatatan Keuangan Usaha Bagi UMKM. Retrieved from Kemenkue Learning Center: https://klc2.kemenkeu.go.id/kms/knowledge/part-1-aplikasi-buku-warung-untuk-pencatatan-keuangan-usaha-bagi-umkm-ceb0f3a2/detail/

Kurdi, M., Nisa, D. A., Rahmah, U., Andini, D. I., Suci, R., Amir, M., . . . Wahyudi, A. (2024, Juni 12). Pendampingan UMKM: Meningkatkan Daya Saing Dan Inovasi di Era Digital Pada UMKM Bintang Emas di Desa Kasengan, Kecamatan. Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan, 1, 31-39.

Ontolay, C. F. (2024). Pendampingan Laporan Keuangan Menggunakan Aplikasi “Bukuwarung” Pada Umkm Di Toko Kuriimiicake. Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN), 2930-2936.

Pamungkas. (2023). Memahami Volume Penjualan: dari Definisi, Bentuk Perhitungan, dan Contoh. Retrieved from kiriminaja: https://kiriminaja.com/blog/volume-penjualan-adalah

Prasetyo, D., Mu’min, K., Azzahra, M. N., Ramadani, M., Aminah, N. F., Candra, R., . . . Fitriani, W. (2024). Pendampingan Umkm Untuk Peningkatan Volume Penjualan Pada Usaha Keripik Tempe Mbk Mus Di Kota Sampit. Jurnal Pengabdian Kepada Masyarakat, 163-168.

Ramadhani, A., Nurwahida, Fadillah, D., Muhaemin, A. N., & Ansar. (2024). Pelatihan Dan Pendampingan Marketing Bagi UMKM di Desa Kanrung sebagai Upaya Peningkatan Penjualan. Jurnal Panrita: Jurnal Pengabdian Kepada Masyarakat, 22-30.

RI, K. K. (2023, Agustus 24). Dorong UMKM Naik Kelas dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan yang Terintegrasi. Retrieved from ekon.go.id: https://www.ekon.go.id/publikasi/detail/5318/dorong-umkm-naik-kelas-dan-go-export-pemerintah-siapkan-ekosistem-pembiayaan-yang-terintegrasi

Sodiah, Fitri, D., Aziz, S. K., Nashikha, N. L., Mukni, R. M., Sari, I. Y., & Bashori. (2022). Pendampingan Usaha Mikro Kecil Menengah (UMKM). Jurnal Pengabdian Kepada Masyarakat, 67-82.

Winata, C., Sitompul, P. N., & Salim, D. (2024). Pendampingan Penyusunan Business Plan Bagi Pelaku Umkm. Jurnal Pengabdian Bukit Pengharapan, 1-7.

Woelandari, D. S., & Setyawati, N. W. (2019). Sosialisasi Dan Pelatihan Pemasaran Berbasis Digital Dengan Menggunakan Media Sosial Facebook Dan Instagram Bagi Industri Rumahan Di Rt 005/Rw 001, Kel. Marga Mulya, Kec. Bekasi Utara,Kota Bekasi.

Downloads

Published

2024-11-15

How to Cite

Pristiya, N. ., Nurkarantina, N., Meliyansyah, P. ., Wahyuni, P., Ramlah, R., & Mentari, T. . (2024). Pendampingan UMKM dalam Meningkatkan Volume Penjualan dan Inovasi di Era Digital Pada UMKM Warung Mama Ifit. Jurnal Penelitian Dan Pengabdian Masyarakat, 2(4), 462–471. https://doi.org/10.61231/jp2m.v2i4.299

Issue

Vol. 2 No. 4 (2024): November 2024

Section

Articles

License

Copyright (c) 2024 Nika Pristiya, Nurkarantina Nurkarantina, Putri Meliyansyah, Putri Wahyuni, Ramlah Ramlah

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.