Quantum Hospitality in The Development of Tourism Village Products in Gianyar, Bali
DOI:
https://doi.org/10.61231/wqy1yf34Keywords:
Quantum Hospitality, Tourism Village, Product DevelopmentAbstract
The development of tourism villages in Bali increasingly requires innovative and adaptive approaches that go beyond conventional service management. In the era of experience economy, community-based tourism, and sustainable destination branding, the concept of Quantum Hospitality emerges as a transformative framework that integrates emotional intelligence, cultural authenticity, local participation, and holistic visitor experience into the development of tourism village products. This study aims to examine the role of Quantum Hospitality in strengthening tourism village products, particularly in the context of Gianyar, Bali, as one of the regions with strong cultural tourism potential. This approach is considered appropriate as it allows for an in-depth understanding of social phenomena, community behavior, and experiential transformation within the tourism village context. Data were collected through in-depth interviews, participant observation, and documentation analysis. The primary method used in this study is in-depth interviews, aimed at capturing the lived experiences, perceptions, and emotional awareness of local stakeholders. Total of 10 informants were selected using purposive sampling, consisting of tourism village community, local MSME actors, culinary business owners, community members involved in tourism services. The findings indicate that Quantum Hospitality contributes to tourism village product development through five main dimensions: emotional resonance, cultural embeddedness, co-creative interaction, symbolic service value, and community-based transformation. These dimensions enable tourism villages to design products that are not only marketable but also meaningful, memorable, and aligned with local wisdom. The study also highlights that the implementation of Quantum Hospitality in tourism villages requires synergy among local communities, tourism managers, government, educational institutions, and digital promotion actors. This paper concludes that Quantum Hospitality offers a relevant and innovative paradigm for strengthening tourism village competitiveness while preserving Balinese cultural identity and promoting sustainable rural tourism development.References
Adi Pratama, I. W., Santi Diwyarthi, N. D. M., Darmiati, M., Mas Wiartha, N. G., Citrawati, L. P., & Yudhawijaya, M. (2024). Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali. West Science Interdisciplinary Studies, 2(04), 913–919. https://doi.org/10.58812/wsis.v2i04.823
Ananda, K. D., Pratiwi, N. P. E., & Amaral, N. P. A. (2022). Tourism Potential of the Coastal Area of Yeh Bakung Beach. KnE Life Sciences, 2022, 110–118. https://doi.org/10.18502/kls.v7i3.11112
Ardi Permana, K., & Abiyasa, A. P. (2019). Menakar Digital Marketing Pada Lembaga Pendidikan Pariwisata. Jurnal Manajemen Bisnis, 16(3), 48. https://doi.org/10.38043/jmb.v16i3.2232
Astuti, N. N. S. (2018). Designing Bali tourism model through the implementation of tri hita karana and sad kertih values. International Journal of Linguistics, Literature and Culture, 5(1), 12–23. https://doi.org/10.21744/ijllc.v5n1.461
Darma Putra, I. N., Verheijen, B., Ardika, I. W., & Yanthy, P. S. (2021). Affinity tourism and exotic tourism in Bali. The Chinese and Indian tourist gaze in the Garuda Wisnu Kencana Park. Journal of Tourism and Cultural Change, 19(4), 427–443. https://doi.org/10.1080/14766825.2020.1797063
Desak, N., Santi, M., Ariasri, N. R., & Darmiati, M. (2025). Tourism Satisfaction Analysis in Bali ’ s Glamping as Tourism Packages : Women Solo Traveller ’ s Perspective. 4(3), 299–304. https://doi.org/10.55123/toba.v4i3.6159
Diwyarthi, N. D. M. S. D., Ni Nyoman Sukerti, I Dewa Hendri Pramana, & I Wayan Jata. (2022). Empowering Employees With Glamping As An Alternative Accommodation In The New Normal Era In Kembang Merta Village, Tabanan Regency, Bali Province. Community Development Journal, 6(2), 48–51. https://doi.org/10.33086/cdj.v6i2.3321
Gegung, E. M. (2023). METAVERSE : A PROMISING FUTURE FOR THE TOURISM INDUSTRY AND MSMES POST-COVID-19 PANDEMIC. 17(December), 172–181.
Hurdawaty, R., & Dhalillah, S. N. (2022). Green Tourism Marketing in Keranggan Village, South Tangerang, Indonesia. South Asian Journal of Social Studies and Economics, May, 65–74. https://doi.org/10.9734/sajsse/2022/v14i130372
Kunwar, R. R., & Ulak, N. (2024). Understanding Transformative Learning and Transformative Tourism. Journal of Tourism & Adventure, 7(1), 1–40. https://doi.org/10.3126/jota.v7i1.69536
Kusumarini, I., Desak, N., Santi, M., Citrawati, L. P., Darmiati, M., Mas, N. G., Pariwisata, P., & Wisatawan, P. (2024). Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem. 408–420. https://doi.org/10.47709/educendikia.v4i02.
Laidey, N. M., & Imthinan, A. (2024). Challenges Faced by Women in Progressing Their Career in the Tourism Industry in Maldives. Environment-Behaviour Proceedings Journal, 9(29), 79–85. https://doi.org/10.21834/e-bpj.v9i29.6026
Pratama, I. W. A. (2023). Support and Development of Village Tourism Potential Through Community Service Program in Bongan Village, Tabanan Bali. Community Development Journal …. http://journal.universitaspahlawan.ac.id/index.php/cdj/article/view/20556%0Ahttp://journal.universitaspahlawan.ac.id/index.php/cdj/article/download/20556/14811
Ratten, V., Braga, V., Álvarez-García, J., & De La Cruz del Rio-Rama, M. (2019). Tourism innovation: Technology, sustainability and creativity. Tourism Innovation: Technology, Sustainability and Creativity, July, 1–174. https://doi.org/10.4324/9780429022814
Rickly, J. M. (2022). Authenticity in tourism studies. Cultures of Authenticity, August, 21–28. https://doi.org/10.1108/978-1-80117-936-220221002
Silva, S., Oliveira, M., & Silva, C. (2025). What Skills are Required for Sustainable Leadership in Hospitality? Proceedings of the International Conference on Tourism Research, 3, 314–321. https://doi.org/10.34190/ictr.8.1.3506
Wayan, N., & Adnyani, G. (2023). BALANCING TRADITIONS AND TOURISM : THE DYNAMIC ROLES OF BALINESE WOMEN. 17(December), 334–345.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ni Desak Made Santi Diwyarthi Santi Diwyarthi, Nyoman Gede Mas Wiartha, Fakhri Fakhrur Rozi, I Wayan Jata, Ardhana Reswari Masykuri
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
