Pengaruh Literasi Digital dan Pemanfaatan Ai Terhadap Kesiapan Karyawan Menghadapi Transformasi Organisasi PT. Indomarco Prismatama
DOI:
https://doi.org/10.61231/tf42ha57Keywords:
Literasi Digital, Pemanfaatan AI, Kesiapan Karyawan, Transformasi Organisasi, SEM-PLSAbstract
This study aims to analyze the influence of digital literacy and the utilization of Artificial Intelligence (AI) on employee readiness to face organizational transformation at PT Indomarco Prismatama. The research employed a quantitative approach with a survey of 171 respondent. Hypothesis testing was conducted using SEM PLS with a boostrapping procedure of 5,000 sub-samples. The results showed that Digital Literacy has a positive and significant effect on employee readiness (β=0.465; p=0.000). AI Utilization has a positive and significant effect on employees readiness (β=0.429; p=0.000), and also Digital Literacy and AI Utilization simultaneously have a significant effect on employee readiness (F=82.364; p=0.000). These findings indicate that the combination of digital literacy and AI utilization creates an adaptive work ecosystem toward change. Digital literacy provides the foundation for individual capabilities. While AI provides a technology implementation mechanism that supports work efficiency. This study provides implocations for company management to continuously develop integrated and sustainable digital literacy improvement programs and AI utilization optimization.
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