Pelatihan Implementasi Pemasaran Melalui E-commerce Pada UMKM Toto Kompos

Authors

  • Budiman Abdulah Universitas Teknologi Muhammadiyah Jakarta
  • Ndaru Ruseno Universitas Teknologi Muhammadiyah Jakarta
  • Dewa Putu Yohanes Yohanes Agata L. Sandopart Institut Bisnis dan Informartika Kasgoro 1957
  • Imam Santoso Universitas Teknologi Muhammadiyah Jakarta
  • Usman Andrianto Universitas Teknologi Muhammadiyah Jakarta
  • Fina Suryaningsih Universitas Teknologi Muhammadiyah Jakarta

DOI:

https://doi.org/10.61231/jp2m.v2i1.205

Keywords:

Training, Mentoring, E-commerce, MSMEs

Abstract

The purpose of this community service is to improve the weakness of product marketing, through training and mentoring activities for E-Commerce marketing management. Training methods with socialization, material presentation, evaluation and revision of activities. The results of the activity participants were able to master and implement their products in E-Commerce marketing. The conclusion is that MSMEs need to maximize the potential of E-Commerce marketing to be used as a means of promotion and increasing their business.

References

Damsar. 2010. Pengantar Sosiologi Politik. Lampung: Kencana Prenada. Fandy Tjiptono. 2015. Strategi Pemasaran, Edisi 4, Andi Offset, Yogyakarta

Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan Digital Marketing bagi Usaha Mikro, Kecil, dan Menengah pada Era Masyarakat Ekonomi ASEAN. Jurnal Manajemen Dewantara, 1(2), 62–76.

Inggarwati, K., Kaudin, A. 2010. Peranan Faktor-Faktor Individual dalam Mengembangkan Usaha, Studi Kuantitatif pada Wirausaha Kecil di Salatiga. Integritas, Jurnal Manajemen Bisnis. Vol.3. No.2 (185- 202).

Jony Wong. 2010. Internet Marketing for Beginners. PT Elex Media Komputindo. Jakarta. Juliana, Djakasaputra, A., Pramezwary, A., & Hutahaean, J. (2020). Marketing Strategy in Digital Era. NEM

Kotler, Philip dan Gary Amstrong. 2012. Prinsip-prinsip Pemasaran. Edii13. Jilid 1. Jakarta : Erlangga.

Latifah, E. ., Suroso, . S., Martiwi, W. A. ., Mu’minah, R. U. ., Ningsih, . F. W. ., Fadlilah, E. S. ., Lestari, D. A. ., Salsabila, W. S., Hashin, M. H. A. ., & Nurah, . N. (2023). Pendampingan Strategi Marketing di Era Digital bagi Usaha Mikro Kecil Menengah Masyarakat Desa Bulangan Gresik. Jurnal Penelitian Dan Pengabdian Masyarakat, 1(4), 321–331. https://doi.org/10.61231/jp2m.v1i4.160

Meier, A dan Stormer, H, 2009. eBusiness and eCommerce : Managing the Digital Value Chain. Springer-Verlag Berlin Heidelberg.

Ryan, D. (2014). Understanding Digital Marketing. Great Britain: Kogan Page Limited.

Santoso, singgih. 2014. Statistik Parametrik Edisi Revisi. Jakarta : Elex Media Komputindo Tjiptono,

Fandy. 2015. Strategi Pemasaran, Edisi 4, Yogyakarta: Andi.

Tulus Tambunan. 2012. UMKM di Indonesia. Jakarta: Ghalia Indonesia.

Yuhefizar, HA Mooduto dan Rahmat Hidayat. 2009. Cara Mudah Membangun Website Interaktif Menggunakan Content Management System Joomla. Jakarta: PT. Elex Media Komutindo

Downloads

Published

2024-02-15

How to Cite

Abdulah, B. ., Ruseno, N. ., Sandopart, D. P. Y. Y. A. L. ., Santoso, I. ., Andrianto, U. ., & Suryaningsih, F. (2024). Pelatihan Implementasi Pemasaran Melalui E-commerce Pada UMKM Toto Kompos. Jurnal Penelitian Dan Pengabdian Masyarakat, 2(1), 59–67. https://doi.org/10.61231/jp2m.v2i1.205

Issue

Vol. 2 No. 1 (2024): February 2024

Section

Articles

License

Copyright (c) 2024 Budiman Abdulah, Ndaru Ruseno, Dewa Putu Yohanes Yohanes Agata L. Sandopart, Imam Santoso, Usman Andrianto, Fina Suryaningsih

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.